
Decision Room
Bring one critical decision into a better room.
Decision Room is your own digital advisory board: nine named AI advisers and a chair working one important strategic or commercial decision through with you. You set the matter, they challenge it, and the choice is yours.
Evidence before argument. Alternatives before commitment.
Already have access?
Log in to Decision RoomOne critical decision
Strategic or commercial
Evidence and alternatives
Examined before commitment
Human accountability
Clear rationale and named ownership
When to use the room
Use it when leadership cannot afford a vague answer.
The issue may be strategic or commercial. What matters is that it requires a real choice, has consequences and needs visible ownership.
- 01A strategic choice with competing alternatives
- 02A commercial decision with significant consequences
- 03A leadership team that needs clarity and action

The decision room method
Built around the choice, not the presentation.
The room makes the evidence, assumptions and alternatives visible before you commit. AI drives the analysis and the challenge. The decision remains yours.
What enters
- Evidence
- Assumptions
- Real alternatives
- Stakeholder perspectives
Flagship
Decision Room
Structured challenge, practical analysis and a clear decision record
What leaves
A clear decision
What leadership chooses
A clear rationale
Why the choice stands
Named ownership
Who moves it forward
How a session works
A focused process from question to ownership.
- 01
Put the matter forward
Describe the decision: what you are considering, why now, and what you lean towards. The chair seats the six advisers the matter requires and explains why.
- 02
The advisers open
Each adviser puts their sharpest perspective on the table, from their own seat: the numbers, the customers, operations, legal, the owners.
- 03
Work the room
You answer, question and push back, exactly as at a real table. No conclusion without you.
- 04
The chair sums up the room
A recommendation, assumptions to watch, and all of it saved in your journal.

What leadership leaves with
A decision people can explain and act on.
The room closes with a clear choice, a visible rationale and a shared understanding of what happens next.
The decision
A precise statement of what has been chosen.
The rationale
The evidence and trade-offs that support the choice.
The alternatives
A record of the options considered and why they were not chosen.
The ownership
Named responsibility and the first actions after the decision.
From practice
A product collaboration that reached Danish retail.
Result
A credible market example to build on.
The work created a credible market example that the company could use in further commercial conversations.
- 01
The situation
The company needed credible producer cases to demonstrate how its sustainable product could work in the market.
- 02
The work
Upscale Strategy developed the commercial strategy and narrative and opened meetings with relevant senior decision makers.
- 03
The decision
The work contributed to a product collaboration with a strong Danish food brand and a launch in Danish retail.

The man behind the method
The room is his method. The decision is yours.
Claus Dahlmann Larsen designed the room, the advisers' mandates and the chair's discipline from more than 30 years in senior commercial roles. You drive the room yourself. And when a decision needs working through at a physical table, he gladly takes a seat.
- International leadership experience
- Strategy and commercial excellence
- Organisation, execution and negotiation
Start with the decision
A critical decision deserves a better conversation.
If your leadership team is facing an important strategic or commercial choice, start with a confidential conversation about the decision, the context and what is at stake.
The tool handles the everyday. And if you want Claus at the table, for a meeting or a facilitated engagement, he is one click away.